About Us

Welcome to Once Upon a Time Baby Boutique where you will find gorgeous baby clothing, natural skincare products, accessories and gifts for your little ones. 

We are a New Zealand based family run business and this boutique was inspired by a move to Ireland where our 4 precious girls were born. During our time there, and our travels around Europe, we discovered a world of gorgeous baby clothing and products. On our return home we started this online baby boutique to share our love of these brands and designs with you, something a little different with a real baby feel. All of our products have been personally and carefully chosen by us, being parents ourselves we are really passionate about offering you the best quality products for you and your baby.  

Just recently, we have discovered our love for organic baby clothing so things have been changing a little at Once Upon a Time and you will find that most of our baby clothing is now 100% organic cotton, being gentle on babies skin, gorgeously soft and amazing quality we just couldn’t resist! (not to mention the beautiful designs!) Organic cotton washes very well so we are pleased to be giving you a great quality product that will last. Our eco-friendly ways go beyond clothing, we have tried to incorporate natural products into our boutique as much as possible with our bamboo dinner sets, natural skincare range and much more!  

We also love gifts! We have a great range of lovely items that make gift giving easy and we will take care of gift wrapping with a card included free of charge. If you need any help with gift ideas just contact us, we are always happy to help!

Thank you so much for visiting us, we love our little boutique and we hope you love it too! 

The Once Upon a Time Family  xx